They are collections of information about websites; the information includes the URL and description of each site. People visit these search engines, etc., to find websites regarding a particular topic, e.g., "internet marketing" or "baseball." You want to list your website in these search engines, directories, etc., because most people use these resources to find websites regarding a topic. And you want to be ranked among the top 20 in your category, so that the people will see your listing; if you are ranked #31,546, you might as well not be listed at all. Our web design platform includes the fundamentals for gaining a high ranking; however, it is up to you to give each search engine the information it needs to rank your business highly for the key words that you feel are important for your business, because (1) each one has its own criteria for determining the ranking of sites; (2) those criteria are constantly changing; (3) some of the criteria are kept secret; (4) this constantly changing information can be delivered by experts who actively track the changes in search engines and provide the data through consultations, websites, and mailing lists. The following information is generalized; for each search engine, etc., you need to decide which of the ideas will apply.
If you want to learn more about how your business can benefit from learning more about search engines and how to use them to increase traffic to your website call IML for a free consultation.
Interactive Media Lab is a full service web design, web hosting and web marketing firm in Louisville KY with a trained team of web design professionals who address website needs for organizations of all shapes and sizes. We create highly-functional, easy-to-manage websites that are affordable websites, helping our customers control their costs and their content. There's an easier way to get your website quickly and effectively. Call Steve Steurer today at 502-585-4004 X316 to schedule a free demonstration of our small business web design services. Interactive Media Lab Small Business Platform is Affordable Small Business Web Design Louisville. There is no reason for your small business website or web store to be under par and out of date ever again!
Your Website Made Simple with IML Small Business Platform.
Monday, March 2, 2009
Wednesday, February 4, 2009
Increasing visitors to your website
Advantages.
According to many businesspeople, visitors usually don't make a purchase on their first visit to a website. They will need to return at least once before they buy anything.
Repeat visits are essential for the creation of a "community."
Disadvantages.
When you have a large number of repeat visitors, you put more of a demand on your server; thus, the server might be slower for your customers.
Some of Your visitors will require your time for email responses, etc. If these people are just visitors (and not customers), you might be wasting your time.
You can use various types of material to encourage repeat visits.
New material. For example, you might put up a "tip of the day," or a column, or holiday-oriented material, or news from your industry. This new material can be posted at regular intervals (e.g., daily or weekly), or at random intervals (e.g., whenever the important news occurs).
Material which needs to be used more than once. For example, people will return to refer to your directory of links, or Your games, or Your chat sessions, or Your free services (e.g., a web page where the people can reduce the size of their gifs).
Material which is too extensive to be read in one visit. People will come back to read the rest of the material.
Material which requires a follow-up. For example, people will return to see the results of a survey, or the responses to their message on the discussion board, or the list of winners from a contest.
You can present the material in various ways.
You can have an entire page of various new materials. Some websites have a "What's New" page.
You can indicate new material by putting the date onto the new or changed web pages. There are java scripts which will automatically stamp a date onto pages when you change them.
You can send announcements of the new material. These announcements can be presented in various ways:
E-mail mailing list. At Your website, you can ask your visitors to register their email addresses, to be notified when you add new material.
News Feeds. These companies will check your website periodically to see whether there have been any changes. If you have changed specific pages, the feed will automatically send an email to the people who asked to be notified.
Interactive Media Lab is a full service web design, web hosting and web marketing firm in Louisville KY with a trained team of web design professionals who address website needs for organizations of all shapes and sizes. We create highly-functional, easy-to-manage websites that are affordable websites, helping our customers control their costs and their content. There's an easier way to get your website quickly and effectively. Call Steve Steurer today at 502-585-4004 X316 to schedule a free demonstration of our small business web design services. Interactive Media Lab Small Business Platform is Affordable Small Business Web Design Louisville. There is no reason for your small business website or web store to be under par and out of date ever again!
Your Website Made Simple with IML Small Business Platform
According to many businesspeople, visitors usually don't make a purchase on their first visit to a website. They will need to return at least once before they buy anything.
Repeat visits are essential for the creation of a "community."
Disadvantages.
When you have a large number of repeat visitors, you put more of a demand on your server; thus, the server might be slower for your customers.
Some of Your visitors will require your time for email responses, etc. If these people are just visitors (and not customers), you might be wasting your time.
You can use various types of material to encourage repeat visits.
New material. For example, you might put up a "tip of the day," or a column, or holiday-oriented material, or news from your industry. This new material can be posted at regular intervals (e.g., daily or weekly), or at random intervals (e.g., whenever the important news occurs).
Material which needs to be used more than once. For example, people will return to refer to your directory of links, or Your games, or Your chat sessions, or Your free services (e.g., a web page where the people can reduce the size of their gifs).
Material which is too extensive to be read in one visit. People will come back to read the rest of the material.
Material which requires a follow-up. For example, people will return to see the results of a survey, or the responses to their message on the discussion board, or the list of winners from a contest.
You can present the material in various ways.
You can have an entire page of various new materials. Some websites have a "What's New" page.
You can indicate new material by putting the date onto the new or changed web pages. There are java scripts which will automatically stamp a date onto pages when you change them.
You can send announcements of the new material. These announcements can be presented in various ways:
E-mail mailing list. At Your website, you can ask your visitors to register their email addresses, to be notified when you add new material.
News Feeds. These companies will check your website periodically to see whether there have been any changes. If you have changed specific pages, the feed will automatically send an email to the people who asked to be notified.
Interactive Media Lab is a full service web design, web hosting and web marketing firm in Louisville KY with a trained team of web design professionals who address website needs for organizations of all shapes and sizes. We create highly-functional, easy-to-manage websites that are affordable websites, helping our customers control their costs and their content. There's an easier way to get your website quickly and effectively. Call Steve Steurer today at 502-585-4004 X316 to schedule a free demonstration of our small business web design services. Interactive Media Lab Small Business Platform is Affordable Small Business Web Design Louisville. There is no reason for your small business website or web store to be under par and out of date ever again!
Your Website Made Simple with IML Small Business Platform
Friday, January 30, 2009
Managing your forum
You can monitor the forum periodically, to make certain that it does not contain any undesirable material, e.g., libelous material, ads from other companies
(Including pornographers and your competitors), etc.; you can even have a notice which asks your visitors to send you an email if they see any undesirable material on the board. If the board has a monitoring system, you need to check the stored messages at least once a day, to put the acceptable messages onto the board.
You can participate actively. You can submit questions, and answer other people's questions.
You can invite special participants. For example, you might invite an expert who is associated with your goods or services.
You can archive the messages. This archive will allow subsequent visitors to read the messages which have appeared on the board.
You can put the commonly recurring questions into a FAQ.
You can have two or more boards. For example, your business might sell ski equipment and ice skating equipment; you can provide a board for each sport.
Interactive Media Lab is a full service web design, web hosting and web marketing firm in Louisville KY with a trained team of web design professionals who address website needs for organizations of all shapes and sizes. We create highly-functional, easy-to-manage websites that are affordable websites, helping our customers control their costs and their content. There's an easier way to get your website quickly and effectively. Call Steve Steurer today at 502-585-4004 X316 to schedule a free demonstration of our small business web design services. Interactive Media Lab Small Business Platform is Affordable Small Business Web Design Louisville. There is no reason for your small business website or web store to be under par and out of date ever again!
Your Website Made Simple with IML Small Business Platform.
(Including pornographers and your competitors), etc.; you can even have a notice which asks your visitors to send you an email if they see any undesirable material on the board. If the board has a monitoring system, you need to check the stored messages at least once a day, to put the acceptable messages onto the board.
You can participate actively. You can submit questions, and answer other people's questions.
You can invite special participants. For example, you might invite an expert who is associated with your goods or services.
You can archive the messages. This archive will allow subsequent visitors to read the messages which have appeared on the board.
You can put the commonly recurring questions into a FAQ.
You can have two or more boards. For example, your business might sell ski equipment and ice skating equipment; you can provide a board for each sport.
Interactive Media Lab is a full service web design, web hosting and web marketing firm in Louisville KY with a trained team of web design professionals who address website needs for organizations of all shapes and sizes. We create highly-functional, easy-to-manage websites that are affordable websites, helping our customers control their costs and their content. There's an easier way to get your website quickly and effectively. Call Steve Steurer today at 502-585-4004 X316 to schedule a free demonstration of our small business web design services. Interactive Media Lab Small Business Platform is Affordable Small Business Web Design Louisville. There is no reason for your small business website or web store to be under par and out of date ever again!
Your Website Made Simple with IML Small Business Platform.
Thursday, January 29, 2009
What is a discussion board?
It is a web page where your visitors can leave messages, and participate in discussions based on other people's messages. This format is similar to the format of Usenet newsgroups. A discussion board is also called a bulletin board, a message board, or a forum.
Advantages and disadvantages.
Advantages.
You can get feedback regarding your products and services. The complaints help to point out problems to us; the compliments can be used as testimonials.
You generate "repeat visits." After people post a message on the board, they will probably return to your site, to see the responses to that message.
You can offer tech support. In a group situation, You can answer common questions for everyone at once -- and the participants can answer one another's questions.
You can create a sense of community through the interaction of Your visitors.
You can gain additional listings in search engines. When the search engines' robots visit your site, they will make note of the keywords which are in the discussion board's messages. As a result, this page could gain some search-engine listings, in association with those keywords.
When you are using bulletin boards at other people's websites, you can publicize your product or service.
Disadvantages.
An unmonitored discussion board can degenerate into a display of profanity, vacuous chit-chat, libelous insults (against us or other companies), and other conversation with is nonproductive and embarrassing.
Interactive Media Lab is a full service web design and internet marketing firm with a trained team of multimedia development professionals who address Website needs for organizations of all shapes and sizes. We create highly-functional, easy-to-manage websites that are affordable websites, helping our customers control their costs and their content. There's an easier way to get it done quickly and effectively. Call Steve Steurer today at 502-585-4004 X316 to schedule a free demonstration of our small business web design services. There is no reason for your small business website or online store to be under par and out of date ever again!
Interactive Media Lab Small Business Solutions is Small Business Web Design Louisville, Web Design Louisville, Web Design Louisville KY, Louisville Web Design, Kentucky Web Design, Website Design Louisville, Louisville Website Design, Web Design Lexington KY, Web Design Nashville, Web Design Indianapolis, Web Design Cincinnati. Your Website Made Simple with IML Small Business Platform.
Advantages and disadvantages.
Advantages.
You can get feedback regarding your products and services. The complaints help to point out problems to us; the compliments can be used as testimonials.
You generate "repeat visits." After people post a message on the board, they will probably return to your site, to see the responses to that message.
You can offer tech support. In a group situation, You can answer common questions for everyone at once -- and the participants can answer one another's questions.
You can create a sense of community through the interaction of Your visitors.
You can gain additional listings in search engines. When the search engines' robots visit your site, they will make note of the keywords which are in the discussion board's messages. As a result, this page could gain some search-engine listings, in association with those keywords.
When you are using bulletin boards at other people's websites, you can publicize your product or service.
Disadvantages.
An unmonitored discussion board can degenerate into a display of profanity, vacuous chit-chat, libelous insults (against us or other companies), and other conversation with is nonproductive and embarrassing.
Interactive Media Lab is a full service web design and internet marketing firm with a trained team of multimedia development professionals who address Website needs for organizations of all shapes and sizes. We create highly-functional, easy-to-manage websites that are affordable websites, helping our customers control their costs and their content. There's an easier way to get it done quickly and effectively. Call Steve Steurer today at 502-585-4004 X316 to schedule a free demonstration of our small business web design services. There is no reason for your small business website or online store to be under par and out of date ever again!
Interactive Media Lab Small Business Solutions is Small Business Web Design Louisville, Web Design Louisville, Web Design Louisville KY, Louisville Web Design, Kentucky Web Design, Website Design Louisville, Louisville Website Design, Web Design Lexington KY, Web Design Nashville, Web Design Indianapolis, Web Design Cincinnati. Your Website Made Simple with IML Small Business Platform.
Tuesday, December 30, 2008
Everybody needs a walkout video... Not!
Web development companies are popping up left and right. People who only know a little HTML and advertise in the yellow pages are claiming to be full service web development companies. Hell, even the yellow page will build you a website. This onslaught of inexperienced web companies could be extremely dangerous to your company’s success on the internet. The first step in protecting yourself from companies that over-represent themselves is to make sure they have the skills that are required to build you a professional website that is easy for you to update and easy for your clients to find.
IML has been in business for over 15 years and has developed hundreds of website for clients from small one man operations all the way up to enormous corporate clients with thousands of locations. We believe that there are many solutions for building the RIGHT website. One that meets your needs. No two clients are the same.
Some web development companies only have one gimmick that they offer to everyone, like those annoying walkout videos that blast onto your screen every time you visit one of sites that they have developed. Why do you think that they offer it to everyone? Because they are limited by the little technology that they have mastered and the cheap digital video camera that one of them got from their mother for Christmas. As the old saying goes... If the only tool that you have is a hammer, everything looks like a nail!
At IML we have a team of professional developers that will meet with you to decide the proper solution for your needs. Give us a call and if the “Walk Out Video” is the proper solution for your business we will shoot it with an HD camera! If it’s not we have the right group of developers to design the RIGHT solution!
Interactive Media Lab is a full service web design and internet marketing firm with a trained team of multimedia development professionals who address Website needs for organizations of all shapes and sizes. We create highly-functional, easy-to-manage websites that are affordable websites, helping our customers control their costs and their content. There's an easier way to get it done quickly and effectively. Call Steve Steurer today at 502-585-4004 X316 to schedule a free demonstration of our small business web design services. There is no reason for your small business website or online store to be under par and out of date ever again!
Interactive Media Lab Small Business Solutions is Small Business Web Design Louisville, Web Design Louisville, Web Design Louisville KY, Louisville Web Design, Kentucky Web Design, Website Design Louisville, Louisville Website Design, Web Design Lexington KY, Web Design Nashville, Web Design Indianapolis, Web Design Cincinnati. Your Website Made Simple with IML Small Business Platform.
IML has been in business for over 15 years and has developed hundreds of website for clients from small one man operations all the way up to enormous corporate clients with thousands of locations. We believe that there are many solutions for building the RIGHT website. One that meets your needs. No two clients are the same.
Some web development companies only have one gimmick that they offer to everyone, like those annoying walkout videos that blast onto your screen every time you visit one of sites that they have developed. Why do you think that they offer it to everyone? Because they are limited by the little technology that they have mastered and the cheap digital video camera that one of them got from their mother for Christmas. As the old saying goes... If the only tool that you have is a hammer, everything looks like a nail!
At IML we have a team of professional developers that will meet with you to decide the proper solution for your needs. Give us a call and if the “Walk Out Video” is the proper solution for your business we will shoot it with an HD camera! If it’s not we have the right group of developers to design the RIGHT solution!
Interactive Media Lab is a full service web design and internet marketing firm with a trained team of multimedia development professionals who address Website needs for organizations of all shapes and sizes. We create highly-functional, easy-to-manage websites that are affordable websites, helping our customers control their costs and their content. There's an easier way to get it done quickly and effectively. Call Steve Steurer today at 502-585-4004 X316 to schedule a free demonstration of our small business web design services. There is no reason for your small business website or online store to be under par and out of date ever again!
Interactive Media Lab Small Business Solutions is Small Business Web Design Louisville, Web Design Louisville, Web Design Louisville KY, Louisville Web Design, Kentucky Web Design, Website Design Louisville, Louisville Website Design, Web Design Lexington KY, Web Design Nashville, Web Design Indianapolis, Web Design Cincinnati. Your Website Made Simple with IML Small Business Platform.
Subscribe to:
Posts (Atom)
Posts
