Web development companies are popping up left and right. People who only know a little HTML and advertise in the yellow pages are claiming to be full service web development companies. Hell, even the yellow page will build you a website. This onslaught of inexperienced web companies could be extremely dangerous to your company’s success on the internet. The first step in protecting yourself from companies that over-represent themselves is to make sure they have the skills that are required to build you a professional website that is easy for you to update and easy for your clients to find.
IML has been in business for over 15 years and has developed hundreds of website for clients from small one man operations all the way up to enormous corporate clients with thousands of locations. We believe that there are many solutions for building the RIGHT website. One that meets your needs. No two clients are the same.
Some web development companies only have one gimmick that they offer to everyone, like those annoying walkout videos that blast onto your screen every time you visit one of sites that they have developed. Why do you think that they offer it to everyone? Because they are limited by the little technology that they have mastered and the cheap digital video camera that one of them got from their mother for Christmas. As the old saying goes... If the only tool that you have is a hammer, everything looks like a nail!
At IML we have a team of professional developers that will meet with you to decide the proper solution for your needs. Give us a call and if the “Walk Out Video” is the proper solution for your business we will shoot it with an HD camera! If it’s not we have the right group of developers to design the RIGHT solution!
Interactive Media Lab is a full service web design and internet marketing firm with a trained team of multimedia development professionals who address Website needs for organizations of all shapes and sizes. We create highly-functional, easy-to-manage websites that are affordable websites, helping our customers control their costs and their content. There's an easier way to get it done quickly and effectively. Call Steve Steurer today at 502-585-4004 X316 to schedule a free demonstration of our small business web design services. There is no reason for your small business website or online store to be under par and out of date ever again!
Interactive Media Lab Small Business Solutions is Small Business Web Design Louisville, Web Design Louisville, Web Design Louisville KY, Louisville Web Design, Kentucky Web Design, Website Design Louisville, Louisville Website Design, Web Design Lexington KY, Web Design Nashville, Web Design Indianapolis, Web Design Cincinnati. Your Website Made Simple with IML Small Business Platform.
Tuesday, December 30, 2008
Thursday, December 18, 2008
Permission Based Email Marketing
IML Small Business brings you ultra-easy HTML email and newsletter campaigns. Imagine creating an email campaign that connects you to your customers at the touch of a button. Picture growing a permission-based list of recipients that only features customers interested in what you have to say. With IML Small Business, has taken the headache out of email marketing, saving you time and money with our powerful, stress free, affordable email campaign tools. And the best part is that it is part of your website. We can integrate this functionality into your website so that is no need to go out and spend that extra money on a third party stand alone system.
One-to-one targeting
Unlike more traditional advertising mediums, email campaigns can be uniquely personalized to cater to each individual customer‘s needs and wants. Whether you sell real estate, travel or mortgages, Our Email’s solution has the robust personalization tools you need to build lasting, successful relationships with your clients. Calling your recipients by their name is just the beginning. Use our real-time data to craft a segmented email marketing campaign that promotes the products and services each individual customer is interested in.
Interactive Media Lab is a full service web design and internet marketing firm with a trained team of multimedia development professionals who address Website needs for organizations of all shapes and sizes. We create highly-functional, easy-to-manage websites that are affordable websites, helping our customers control their costs and their content. There's an easier way to get it done quickly and effectively. Call Steve Steurer today at 502-585-4004 X316 to schedule a free demonstration of our small business web design services. There is no reason for your small business website or online store to be under par and out of date ever again!
Interactive Media Lab Small Business Solutions is Small Business Web Design Louisville, Web Design Louisville, Web Design Louisville KY, Louisville Web Design, Kentucky Web Design, Website Design Louisville, Louisville Website Design, Web Design Lexington KY, Web Design Nashville, Web Design Indianapolis, Web Design Cincinnati. Your Website Made Simple with IML Small Business Platform.
One-to-one targeting
Unlike more traditional advertising mediums, email campaigns can be uniquely personalized to cater to each individual customer‘s needs and wants. Whether you sell real estate, travel or mortgages, Our Email’s solution has the robust personalization tools you need to build lasting, successful relationships with your clients. Calling your recipients by their name is just the beginning. Use our real-time data to craft a segmented email marketing campaign that promotes the products and services each individual customer is interested in.
Interactive Media Lab is a full service web design and internet marketing firm with a trained team of multimedia development professionals who address Website needs for organizations of all shapes and sizes. We create highly-functional, easy-to-manage websites that are affordable websites, helping our customers control their costs and their content. There's an easier way to get it done quickly and effectively. Call Steve Steurer today at 502-585-4004 X316 to schedule a free demonstration of our small business web design services. There is no reason for your small business website or online store to be under par and out of date ever again!
Interactive Media Lab Small Business Solutions is Small Business Web Design Louisville, Web Design Louisville, Web Design Louisville KY, Louisville Web Design, Kentucky Web Design, Website Design Louisville, Louisville Website Design, Web Design Lexington KY, Web Design Nashville, Web Design Indianapolis, Web Design Cincinnati. Your Website Made Simple with IML Small Business Platform.
Wednesday, December 17, 2008
Simple Web Design
Simple website design means focusing on the user experience, and creating the most direct, accessible website possible.
Principles of simple website design
Use technology appropriately. Flash is a good example. Used correctly, it can add interest and interactivity to a site. When used incorrectly, it is an annoyance at best and at worst can make your site inaccessible to a wide audience. A technology is appropriate when it adds value to at least some of your audience and takes away value from none of your audience. Never use a technology just because it is new.
If there are multiple ways to solve a problem, use the most simple and accessible. I've seen sites that create links using JavaScript. Yes, this works in many instances, but why recreate a functionality that already exists in HTML? There is no purpose to it. If basic HTML will work 100%, and your new solution works 75% or even 95% of the time - clearly the basic HTML is a superior solution. Just because you can do something, doesn't mean you should.
Eliminate unnecessary elements. Look at your website as if you were using it for the 1000th time. Would that animated graphic still look cute? Would that Flash intro still impress? Make sure each graphical element adds to the site and does not detract.
Anything necessary to navigation or information gathering should load quickly and be as accessible as possible. If you want to add flashy effects on top of that, they should exist in addition to the basic site structure and information, not in place of it.
Benefits of simple websites
Do you need a simple and beautiful website for your business? Visit Interactive Media Lab, specialists in elegant design for high-end products and services.
Interactive Media Lab is a full service web design firm with a trained team of multimedia development professionals who address Website needs for organizations of all shapes and sizes. We create highly-functional, easy-to-manage websites that are affordable websites, helping our customers control their costs and their content. There's an easier way to get it done quickly and effectively. Call Steve Steurer today at 502-585-4004 X316 to schedule a free demonstration of our small business web design services.
If you want a professional website that is affordable and easy for you to control, add page and to update from any computer in real-time give me a call to discuss your options. There is no reason for your small business website or online store to be under par and out of date ever again!
Interactive Media Lab Small Business Solutions is the premier custom Web Design Louisville KY and Louisville web design and Internet development firm. Interactive Media Lab is your one source for small business website design and small business web design in Louisville KY. Your Website Made Simple with IML Small Business Platform.
Principles of simple website design
Use technology appropriately. Flash is a good example. Used correctly, it can add interest and interactivity to a site. When used incorrectly, it is an annoyance at best and at worst can make your site inaccessible to a wide audience. A technology is appropriate when it adds value to at least some of your audience and takes away value from none of your audience. Never use a technology just because it is new.
If there are multiple ways to solve a problem, use the most simple and accessible. I've seen sites that create links using JavaScript. Yes, this works in many instances, but why recreate a functionality that already exists in HTML? There is no purpose to it. If basic HTML will work 100%, and your new solution works 75% or even 95% of the time - clearly the basic HTML is a superior solution. Just because you can do something, doesn't mean you should.
Eliminate unnecessary elements. Look at your website as if you were using it for the 1000th time. Would that animated graphic still look cute? Would that Flash intro still impress? Make sure each graphical element adds to the site and does not detract.
Anything necessary to navigation or information gathering should load quickly and be as accessible as possible. If you want to add flashy effects on top of that, they should exist in addition to the basic site structure and information, not in place of it.
Benefits of simple websites
Your viewers get the information they want quickly and easily.
Search engines navigate your site and list it quickly and completely.
You get a quick, cost-effective, easy to maintain solution.
Do you need a simple and beautiful website for your business? Visit Interactive Media Lab, specialists in elegant design for high-end products and services.
Interactive Media Lab is a full service web design firm with a trained team of multimedia development professionals who address Website needs for organizations of all shapes and sizes. We create highly-functional, easy-to-manage websites that are affordable websites, helping our customers control their costs and their content. There's an easier way to get it done quickly and effectively. Call Steve Steurer today at 502-585-4004 X316 to schedule a free demonstration of our small business web design services.
If you want a professional website that is affordable and easy for you to control, add page and to update from any computer in real-time give me a call to discuss your options. There is no reason for your small business website or online store to be under par and out of date ever again!
Interactive Media Lab Small Business Solutions is the premier custom Web Design Louisville KY and Louisville web design and Internet development firm. Interactive Media Lab is your one source for small business website design and small business web design in Louisville KY. Your Website Made Simple with IML Small Business Platform.
Thursday, December 11, 2008
Is it slow? or is it just you?
Okay, it’s official. The economy is in a recession! What are you doing about it? What is your company or organization doing to weather the storm or even thrive in it?
When I speak with my customers they want to grow and take advantage of this economy and get ahead of and maybe even kill some of their weaker competitors. This means that they are not simply trying to stay alive but grow. While everyone else is focused on the pain they are concentrating on the opportunity that a slow economy brings.
Here are a couple of strategies for surviving this economic slowdown.
Stay close to our customers.We’re listening extra hard when customers give us feedback, request new services, and share their pain points.
Keep marketing.I’m seeing my competitors cut back on their marketing efforts, but here at IML Small Business Solutions, we’ve expanded our sales and marketing staff, we’re doing more marketing and creating more solutions, we’re using social media, and we’re looking at every opportunity.
If you want to take advantage of your strengths in a slow economy and ramp up your marketing with affordable solutions give us a call to discuss your options.
Interactive Media Lab is a full service web design firm with a trained team of multimedia development professionals who address Website needs for organizations of all shapes and sizes. We create highly-functional, easy-to-manage websites that are affordable websites, helping our customers control their costs and their content. There's an easier way to get it done quickly and effectively. Call Steve Steurer today at 502-585-4004 X316 to schedule a free demonstration of our small business web design services.
If you want a professional website that is affordable and easy for you to control, add page and to update from any computer in real-time give me a call to discuss your options. There is no reason for your small business website or online store to be under par and out of date ever again!
Interactive Media Lab Small Business Solutions is the premier custom Web Design Louisville KY and Louisville web design and Internet development firm. Interactive Media Lab is your one source for small business website design and small business web design in Louisville KY. Your Website Made Simple with IML Small Business Platform.
When I speak with my customers they want to grow and take advantage of this economy and get ahead of and maybe even kill some of their weaker competitors. This means that they are not simply trying to stay alive but grow. While everyone else is focused on the pain they are concentrating on the opportunity that a slow economy brings.
Here are a couple of strategies for surviving this economic slowdown.
Stay close to our customers.We’re listening extra hard when customers give us feedback, request new services, and share their pain points.
Keep marketing.I’m seeing my competitors cut back on their marketing efforts, but here at IML Small Business Solutions, we’ve expanded our sales and marketing staff, we’re doing more marketing and creating more solutions, we’re using social media, and we’re looking at every opportunity.
If you want to take advantage of your strengths in a slow economy and ramp up your marketing with affordable solutions give us a call to discuss your options.
Interactive Media Lab is a full service web design firm with a trained team of multimedia development professionals who address Website needs for organizations of all shapes and sizes. We create highly-functional, easy-to-manage websites that are affordable websites, helping our customers control their costs and their content. There's an easier way to get it done quickly and effectively. Call Steve Steurer today at 502-585-4004 X316 to schedule a free demonstration of our small business web design services.
If you want a professional website that is affordable and easy for you to control, add page and to update from any computer in real-time give me a call to discuss your options. There is no reason for your small business website or online store to be under par and out of date ever again!
Interactive Media Lab Small Business Solutions is the premier custom Web Design Louisville KY and Louisville web design and Internet development firm. Interactive Media Lab is your one source for small business website design and small business web design in Louisville KY. Your Website Made Simple with IML Small Business Platform.
Friday, December 5, 2008
How do I get my business online?
The Following Process is used by Kentucky Web Design Firm Interactive Media Lab
Having developed many Websites, the Interactive Media Lab team is well qualified to help you think through your Website project and set a course of action. There are usually 9 steps in the Website development process, and it often looks something like this:
STEP1: Initial ConsultationIt starts with a thorough understanding of what you want to accomplish. Remember, we've got some marketing and PR types among our ranks, and they get their kicks thinking about the "big picture" Website stuff. During this phase we also discuss some of the logistics of site development, such as domain registration, whether or not you need email boxes, and timelines for completion.
STEP 2: Technical ReviewOnce we understand what the site is supposed to do and whom you're targeting, we can move in to the technical review, outlining the site's overall functional requirements. We create a Scope of Work that addresses all of the items the client wants to be able to control through the Content Management System and take into consideration any security, e-commerce or other programming-related customization.
STEP 3: Design ConsiderationsWith the technical considerations nailed down, the aesthetics of the site begin to come together. This piece of the project addresses how the site will look and how users will navigate through the links. During this phase we talk about your logo, brand colors, image library, and site flow. We're particularly concerned with the layout of the front page of the site and the structure of an internal page, which serves as a model for nearly all internal content pages.
STEP 4: Client ReviewOnce we have the design mock-ups in place, we send these initial layouts to the client for review. Before we commence with the programming integration, we want to make sure you're comfortable with how the site looks, the navigation structure, colors, content placement, etc.
STEP 5: Content Management Systems and Custom ProgrammingWith design approval in-hand, we mesh the programming of the site with the aesthetics, which means integrating an easy-to-use content management systems - also known as a CMS as part of every site that we design. This part of the site can only be accessed by authorized users via username and password. It is this part of the development process the sets us apart from many other web development firms, as our goal is to empower our customers rather than make them dependent upon us or any other programmer for getting content updated on their sites. Beyond integration of a CMS, during this phase we also plug in any custom programming needs, such as e-commerce, information searches, and any number of other applications.
STEP 6: Content Management System TrainingWhat good is a Content Management System if you don't know how to get the most out of it? That's why we take the time to make sure our clients are trained on the various elements of the CMS that drives their site. Training can be done either in person or over the phone. We generally conduct training with fewer than five people at a time, which allows ample room for questions along the way. Training takes 45 minutes to an hour. During this session we also want to verify email setup and domain transfer particulars.
STEP 7: Content UploadNow that your site is both designed and programmed, it's time to add the content. If you're moving content from an existing site, it's often a matter of copying and pasting information. Bear in mind that each Website has its own set of content styles (rules governing how information appears on the page), which means that not all content with transition in the same display format from one site to the next. If you're starting from scratch with a new Website, this is the phase wherein you focus on copywriting and image/graphic upload.
STEP 8: Go LiveWhen your content is in place and you're ready to publish the site, just give us a call and we'll schedule a "go live date." We prefer to have at least three days notice, which give us time to do a thorough review of the site and plan for a smooth launch. Ideally, we aim to push sites live in the middle of the week so we can guarantee someone will be in the office as the site resolves. Allow 24 to 48 hours for a site to be fully visible across the Internet.
STEP 9: Live Site ReviewWith your new site up and running, we take the time to click through your site to confirm that the links are in good shape and the content has posted cleanly. From this point on you will be able to access your own content and keep it current at a pace that suits your organization. Enjoy!
Interactive Media Lab is a full service web development company with a trained team of multimedia development professionals who address Website needs for organizations of all shapes and sizes. We create highly-functional, easy-to-manage websites that are reasonably priced websites, helping our customers control their costs and their content. There's an easier way to get it done quickly and effectively. Call Steve Steurer today at 502-585-4004 X316 to schedule a free demonstration of our small business web design services.
If you want a professional and affordable website that is easy for you to control, add pages and update from any computer in real-time give me a call to discuss your options. There is no reason for your small business website or online store to be under par and out of date ever again!
Interactive Media Lab Small Business Solutions is the premier custom Web Design Louisville KY and Louisville web design and development firm. Interactive Media Lab is your one source for small business website design and small business web design in Louisville KY. Your Website Made Simple with IML Small Business Platform.
Having developed many Websites, the Interactive Media Lab team is well qualified to help you think through your Website project and set a course of action. There are usually 9 steps in the Website development process, and it often looks something like this:
STEP1: Initial ConsultationIt starts with a thorough understanding of what you want to accomplish. Remember, we've got some marketing and PR types among our ranks, and they get their kicks thinking about the "big picture" Website stuff. During this phase we also discuss some of the logistics of site development, such as domain registration, whether or not you need email boxes, and timelines for completion.
STEP 2: Technical ReviewOnce we understand what the site is supposed to do and whom you're targeting, we can move in to the technical review, outlining the site's overall functional requirements. We create a Scope of Work that addresses all of the items the client wants to be able to control through the Content Management System and take into consideration any security, e-commerce or other programming-related customization.
STEP 3: Design ConsiderationsWith the technical considerations nailed down, the aesthetics of the site begin to come together. This piece of the project addresses how the site will look and how users will navigate through the links. During this phase we talk about your logo, brand colors, image library, and site flow. We're particularly concerned with the layout of the front page of the site and the structure of an internal page, which serves as a model for nearly all internal content pages.
STEP 4: Client ReviewOnce we have the design mock-ups in place, we send these initial layouts to the client for review. Before we commence with the programming integration, we want to make sure you're comfortable with how the site looks, the navigation structure, colors, content placement, etc.
STEP 5: Content Management Systems and Custom ProgrammingWith design approval in-hand, we mesh the programming of the site with the aesthetics, which means integrating an easy-to-use content management systems - also known as a CMS as part of every site that we design. This part of the site can only be accessed by authorized users via username and password. It is this part of the development process the sets us apart from many other web development firms, as our goal is to empower our customers rather than make them dependent upon us or any other programmer for getting content updated on their sites. Beyond integration of a CMS, during this phase we also plug in any custom programming needs, such as e-commerce, information searches, and any number of other applications.
STEP 6: Content Management System TrainingWhat good is a Content Management System if you don't know how to get the most out of it? That's why we take the time to make sure our clients are trained on the various elements of the CMS that drives their site. Training can be done either in person or over the phone. We generally conduct training with fewer than five people at a time, which allows ample room for questions along the way. Training takes 45 minutes to an hour. During this session we also want to verify email setup and domain transfer particulars.
STEP 7: Content UploadNow that your site is both designed and programmed, it's time to add the content. If you're moving content from an existing site, it's often a matter of copying and pasting information. Bear in mind that each Website has its own set of content styles (rules governing how information appears on the page), which means that not all content with transition in the same display format from one site to the next. If you're starting from scratch with a new Website, this is the phase wherein you focus on copywriting and image/graphic upload.
STEP 8: Go LiveWhen your content is in place and you're ready to publish the site, just give us a call and we'll schedule a "go live date." We prefer to have at least three days notice, which give us time to do a thorough review of the site and plan for a smooth launch. Ideally, we aim to push sites live in the middle of the week so we can guarantee someone will be in the office as the site resolves. Allow 24 to 48 hours for a site to be fully visible across the Internet.
STEP 9: Live Site ReviewWith your new site up and running, we take the time to click through your site to confirm that the links are in good shape and the content has posted cleanly. From this point on you will be able to access your own content and keep it current at a pace that suits your organization. Enjoy!
Interactive Media Lab is a full service web development company with a trained team of multimedia development professionals who address Website needs for organizations of all shapes and sizes. We create highly-functional, easy-to-manage websites that are reasonably priced websites, helping our customers control their costs and their content. There's an easier way to get it done quickly and effectively. Call Steve Steurer today at 502-585-4004 X316 to schedule a free demonstration of our small business web design services.
If you want a professional and affordable website that is easy for you to control, add pages and update from any computer in real-time give me a call to discuss your options. There is no reason for your small business website or online store to be under par and out of date ever again!
Interactive Media Lab Small Business Solutions is the premier custom Web Design Louisville KY and Louisville web design and development firm. Interactive Media Lab is your one source for small business website design and small business web design in Louisville KY. Your Website Made Simple with IML Small Business Platform.
Friday, November 21, 2008
Your Website. Made Simple.
Thinking about building a new website for your company?
Do you currently have a website that needs upgrading, is no longer meeting your companies needs, or is too much of a burden to keep up to date? Many small businesses and non-profits struggle to set up attractive, functional, easy-to-use websites. Whether the barrier is cost, lack of technical or design staff, or just uncertainty of how or where to begin, the process can be challenging. Even if you have an existing website that is getting good results, content management can be an expensive or time consuming process. Many companies are able to design or have designed for them a successful website. However, they soon realize that if they want something changed on the site, they have to call the website company or go through their IT department. Time passes and hourly rates rack up. Frustration builds because they have little or no access to their website information; they simply can't change their site content without leaning on someone else to get it done.
An Interactive Media Lab Small Business Website Can Help solve these problems.
Interactive Media Lab is a full service web development company with a trained team of multimedia development professionals who address Website needs for organizations of all shapes and sizes. We create highly-functional, easy-to-manage websites at reasonable prices, helping our customers control their costs and their content. There's an easier way to get it done quickly and effectively. Call Steve Steurer today at 502-585-4004 X316 to schedule a free demonstration of our small business web design services.
If you want a professional website that is affordable and easy for you to control, add page and to update from any computer in real-time give me a call to discuss your options. There is no reason for your small business website or online store to be under par and out of date ever again!
Interactive Media Lab Small Business Solutions is the premier custom Web Design Louisville KY and Louisville web design and development firm. Interactive Media Lab is your one source for small business website design and small business web design in Louisville KY. Your Website Made Simple with IML Small Business Platform.
Do you currently have a website that needs upgrading, is no longer meeting your companies needs, or is too much of a burden to keep up to date? Many small businesses and non-profits struggle to set up attractive, functional, easy-to-use websites. Whether the barrier is cost, lack of technical or design staff, or just uncertainty of how or where to begin, the process can be challenging. Even if you have an existing website that is getting good results, content management can be an expensive or time consuming process. Many companies are able to design or have designed for them a successful website. However, they soon realize that if they want something changed on the site, they have to call the website company or go through their IT department. Time passes and hourly rates rack up. Frustration builds because they have little or no access to their website information; they simply can't change their site content without leaning on someone else to get it done.
An Interactive Media Lab Small Business Website Can Help solve these problems.
Interactive Media Lab is a full service web development company with a trained team of multimedia development professionals who address Website needs for organizations of all shapes and sizes. We create highly-functional, easy-to-manage websites at reasonable prices, helping our customers control their costs and their content. There's an easier way to get it done quickly and effectively. Call Steve Steurer today at 502-585-4004 X316 to schedule a free demonstration of our small business web design services.
If you want a professional website that is affordable and easy for you to control, add page and to update from any computer in real-time give me a call to discuss your options. There is no reason for your small business website or online store to be under par and out of date ever again!
Interactive Media Lab Small Business Solutions is the premier custom Web Design Louisville KY and Louisville web design and development firm. Interactive Media Lab is your one source for small business website design and small business web design in Louisville KY. Your Website Made Simple with IML Small Business Platform.
Monday, November 17, 2008
Do your clients need websites?
If the answer to this question is yes! Then you should become an IML Small Business Platform (IMLSBP) authorized reseller and profit by selling website and on-line marketing solutions to your clients. We provide the means and the technology that enable you to build a brand new website development and on-line marketing business, or simply enhance and expand your existing capabilities.
Our Program allows participating resellers the opportunity to purchase IML Small Business products and services at discounted rates and to resell those products and services their clients on a profit-making basis.
Typical IMLSBP authorized resellers:
· Advertising/ Marketing, PR and Design Agencies who don’t have an interactive department.
· Advertising, Marketing and Design Consultants who want to offer websites.
· Independent Entrepreneurs who want to offer web development.
IML Small Business offers a remarkably comprehensive suite of products including: website design, online stores and content management solutions, hosting as well as other on-line marketing tools. When you become an IML Small Business authorized reseller you get to partner with IML Small Business and subsequently present and sell these on-line marketing solutions to your customers. You will also have the ability to set your own pricing and modify your product messaging.
If you want to offer professional websites that are affordable and easy for you to control and update from any computer in real-time give me a call to discuss your options. There is no reason for your small business websites or online stores to be under par and out of date ever again!
Interactive Media Lab Small Business Solutions is the premier custom Web Design Louisville KY and Web Design Louisville and development firm. IML is your one source for small business website design.
Our Program allows participating resellers the opportunity to purchase IML Small Business products and services at discounted rates and to resell those products and services their clients on a profit-making basis.
Typical IMLSBP authorized resellers:
· Advertising/ Marketing, PR and Design Agencies who don’t have an interactive department.
· Advertising, Marketing and Design Consultants who want to offer websites.
· Independent Entrepreneurs who want to offer web development.
IML Small Business offers a remarkably comprehensive suite of products including: website design, online stores and content management solutions, hosting as well as other on-line marketing tools. When you become an IML Small Business authorized reseller you get to partner with IML Small Business and subsequently present and sell these on-line marketing solutions to your customers. You will also have the ability to set your own pricing and modify your product messaging.
If you want to offer professional websites that are affordable and easy for you to control and update from any computer in real-time give me a call to discuss your options. There is no reason for your small business websites or online stores to be under par and out of date ever again!
Interactive Media Lab Small Business Solutions is the premier custom Web Design Louisville KY and Web Design Louisville and development firm. IML is your one source for small business website design.
Where do you go to find the products and services you want?
The internet is rapidly overtaking print, radio and television as the best, most engaging way to deliver your business message to the masses. It’s global and local, interactive and fast, and if you aren’t there, odds are it’s getting harder and harder for potential clients and customers to find you.
Traditional yellow pages (those giant books the phone company leaves at your doorstep) are quickly being replaced by online directories like Yahoo! Local and Google. Not only can your target market locate your business, but they can also quickly read or add their own personal reviews of businesses to those listings.
As broadband becomes more widely available to consumers, the web becomes a practical way to deliver audio and video content, as well as text and graphic information. There is no other media available that matches the flexibility, affordability, and ROI potential of the web.
Our solutions leverage these on-line marketing tools so that you can grow your business using the latest internet marketing techniques.
If you want a professional website that is affordable and easy for you to control, add pages and update from any computer in real-time give me a call to discuss your options. There is no reason for your small business website or online store to be under par and out of date ever again!
Interactive Media Lab Small Business Solutions is the premier custom Web Design Louisville KY and Web Design Louisville and development firm. IML is your one source for small business website design.
Traditional yellow pages (those giant books the phone company leaves at your doorstep) are quickly being replaced by online directories like Yahoo! Local and Google. Not only can your target market locate your business, but they can also quickly read or add their own personal reviews of businesses to those listings.
As broadband becomes more widely available to consumers, the web becomes a practical way to deliver audio and video content, as well as text and graphic information. There is no other media available that matches the flexibility, affordability, and ROI potential of the web.
Our solutions leverage these on-line marketing tools so that you can grow your business using the latest internet marketing techniques.
If you want a professional website that is affordable and easy for you to control, add pages and update from any computer in real-time give me a call to discuss your options. There is no reason for your small business website or online store to be under par and out of date ever again!
Interactive Media Lab Small Business Solutions is the premier custom Web Design Louisville KY and Web Design Louisville and development firm. IML is your one source for small business website design.
Thursday, November 13, 2008
What are the experts saying about small business web development?
As I’ve mentioned in a couple of other post, one of my favorite local resources for small business owners in the Louisville and Southern Indiana area is The Kentuckiana Business Forum. The November 2008 issue is available now at local businesses around town. This issue is great. It is all about marketing and branding your small business. The experts in this month’s issue have advice about everything from the fifth ‘P’ of Marketing to Building Your Brand.
I’d like to take some time to refer to my favorite article in the November 2008 issue, it’s about building your brand and it was written by Christy Stanfield and Michael Ashcraft both of TKT & Associates, Inc. They are experts at helping small businesses grow by developing programs to increase their competitiveness.
Here is what Christy and Michael had to say about planning your small business website.
“Due to the increase in online research and purchasing, internet marketing is crucial to all businesses. While web design can be done inexpensively, your brand will be represented to the entire would on the internet. This is not an area to look for the least expensive option, as this will affect the impression of your brand. As mentioned above, seek professional help in developing your website.”
“Your domain should be the same as your company name. If that is not possible, then the domain name should identify your key product or service. Also, the domain name should be as short as possible so that your customers can remember it easily. When considering your domain name, get input from professionals who can provide insight into the impact of your choice.”
“You do not have to offer a complicated, multi-page website in order to create a positive brand image. A home page with your mission statement, values, a description of your products or services and your contact information is a good start. Your website can be developed more fully as you increase your marketing budget.”
Well said!
If you need help growing your business I would recommend that you contact Christy or Michael.
If you want a professional website that is affordable and easy for you to control, add pages and update from any computer in real-time give me a call to discuss your options. There is no reason for your small business website or online store to be under par and out of date ever again!
Interactive Media Lab Small Business Solutions is the premier custom Web Design Louisville KY and Web Design Louisville and development firm. IML is your one source for small business website design.
I’d like to take some time to refer to my favorite article in the November 2008 issue, it’s about building your brand and it was written by Christy Stanfield and Michael Ashcraft both of TKT & Associates, Inc. They are experts at helping small businesses grow by developing programs to increase their competitiveness.
Here is what Christy and Michael had to say about planning your small business website.
“Due to the increase in online research and purchasing, internet marketing is crucial to all businesses. While web design can be done inexpensively, your brand will be represented to the entire would on the internet. This is not an area to look for the least expensive option, as this will affect the impression of your brand. As mentioned above, seek professional help in developing your website.”
“Your domain should be the same as your company name. If that is not possible, then the domain name should identify your key product or service. Also, the domain name should be as short as possible so that your customers can remember it easily. When considering your domain name, get input from professionals who can provide insight into the impact of your choice.”
“You do not have to offer a complicated, multi-page website in order to create a positive brand image. A home page with your mission statement, values, a description of your products or services and your contact information is a good start. Your website can be developed more fully as you increase your marketing budget.”
Well said!
If you need help growing your business I would recommend that you contact Christy or Michael.
If you want a professional website that is affordable and easy for you to control, add pages and update from any computer in real-time give me a call to discuss your options. There is no reason for your small business website or online store to be under par and out of date ever again!
Interactive Media Lab Small Business Solutions is the premier custom Web Design Louisville KY and Web Design Louisville and development firm. IML is your one source for small business website design.
Wednesday, November 12, 2008
ECommerce Web Site Design and Development
Effective Development-When developing an ecommerce website we consider what product(s) you are selling and then we choose and integrate the shopping cart, data driven back end, and other aspects that will most effectively support your web site.
Search Engine Considerations-We design your ecommerce website to be search engine friendly and search engine optimization (SEO) friendly. Search engine friendly means all pages of the site are able to be spidered and indexed by the search engines. SEO friendly means your ecommerce web site, with editable text areas, title tags, and meta tags on each page, can be fully optimized for the search engines.
Easy Navigation-We design your navigation with your visitors and the search engines in mind. If your visitors can't easily find the product they want or if they get lost, you will lose the sale. If the search engines have to dig deep through the site to find all your pages, it is possible they won't index all your pages.
Store Front Design-It takes more than a product in a shopping cart for your ecommerce site to be effective. You must first get your audience interested and then you must sell them on your product. We design your ecommerce store front with sellability in mind.
If you want a website that is affordable and easy to update from any computer in real-time give me a call to discuss your options. There is no reason for your small business website or online store to ever be out of date again! Fire your current programmer and give us a call at 502-500-4653.
Interactive Media Lab Small Business Solutions is the premier custom Web Design Louisville KY and Web Design Louisville and development firm. IML is your one source for small business website design.
Search Engine Considerations-We design your ecommerce website to be search engine friendly and search engine optimization (SEO) friendly. Search engine friendly means all pages of the site are able to be spidered and indexed by the search engines. SEO friendly means your ecommerce web site, with editable text areas, title tags, and meta tags on each page, can be fully optimized for the search engines.
Easy Navigation-We design your navigation with your visitors and the search engines in mind. If your visitors can't easily find the product they want or if they get lost, you will lose the sale. If the search engines have to dig deep through the site to find all your pages, it is possible they won't index all your pages.
Store Front Design-It takes more than a product in a shopping cart for your ecommerce site to be effective. You must first get your audience interested and then you must sell them on your product. We design your ecommerce store front with sellability in mind.
If you want a website that is affordable and easy to update from any computer in real-time give me a call to discuss your options. There is no reason for your small business website or online store to ever be out of date again! Fire your current programmer and give us a call at 502-500-4653.
Interactive Media Lab Small Business Solutions is the premier custom Web Design Louisville KY and Web Design Louisville and development firm. IML is your one source for small business website design.
Friday, November 7, 2008
Content Management System (CMS) Explained!
Have you thought about what you will do when you need to update or edit your website content? upload photos or graphics? add completely new webpages? Are you prepared to re-hire your designer every time you want changes made?
We give you control over your website! With our CMS, you will have easy on-line access to update and edit website content, upload graphics, and even add new webpages anytime you want to in real time!
You don't need to be computer savvy to use our CMS. We make it easy for you! We will incorporate our CMS into your website for you. We will train you to use it and provide help guides and full on-going support.
Our CMS is fully customizable. With our clients in mind, IML developed and built this content management system from the ground up. We customize your management capabilities depending on your needs so you are not stuck within the confines of a standardized system.
Yes! This is SEO friendly CMS. We understand the necessity of being able to optimize every page of your website for the search engines. With our content management system, you will be able to edit the text, menu, title tag and meta tags of every webpage.
If you want a website that is affordable and easy to update from any computer in real-time give me a call to discuss your options. There is no reason for your small business website or online store to ever be out of date again! Fire your current programmer and call us at 502-500-4653.
Interactive Media Lab Small Business Solutions is the premier custom Web Design Louisville KY and Web Design Louisville and development firm. IML is your one source for small business website design.
We give you control over your website! With our CMS, you will have easy on-line access to update and edit website content, upload graphics, and even add new webpages anytime you want to in real time!
You don't need to be computer savvy to use our CMS. We make it easy for you! We will incorporate our CMS into your website for you. We will train you to use it and provide help guides and full on-going support.
Our CMS is fully customizable. With our clients in mind, IML developed and built this content management system from the ground up. We customize your management capabilities depending on your needs so you are not stuck within the confines of a standardized system.
Yes! This is SEO friendly CMS. We understand the necessity of being able to optimize every page of your website for the search engines. With our content management system, you will be able to edit the text, menu, title tag and meta tags of every webpage.
If you want a website that is affordable and easy to update from any computer in real-time give me a call to discuss your options. There is no reason for your small business website or online store to ever be out of date again! Fire your current programmer and call us at 502-500-4653.
Interactive Media Lab Small Business Solutions is the premier custom Web Design Louisville KY and Web Design Louisville and development firm. IML is your one source for small business website design.
Wednesday, November 5, 2008
What research needs to be done before you begin creating your website?
Our main research initially is focused on what message the client is trying to send to the user. What industry the client is in and how simple or complex the most visited websites in this particular industry are. This gives us a good initial set of guidelines to start our site design. Obviously the client vision is our main guideline, but before we begin designing a site we want to make sure that we have a set of standards related to the industry, main competitors (in terms of design), and your own vision of how to make the website unique and relevant. Call me today to discuss what your company’s website would be if you were working with the best website design company in Louisville Kentucky.
Interactive Media Lab Small Business Solutions. Web Design Louisville Kentucky. IML is your one source for small business website design and hosting.
Interactive Media Lab Small Business Solutions. Web Design Louisville Kentucky. IML is your one source for small business website design and hosting.
Where do you start when creating the design for your website?
At IML the process starts with looking for the right layout and browsing hundreds of websites/templates built with similar message and content. This combined with our own ideas of how the layout should be plus the customer vision of the end design gives us a very extensive platform to choose from and to start our prototypes. The start of every skin for us means going through dozens of various initial skin proposals. Call me today to see what your company’s website would look like if you were working with the best website design company in Louisville Kentucky.
Interactive Media Lab Small Business Solutions. Web Design Louisville Kentucky. IML is your one source for small business website design and hosting.
Interactive Media Lab Small Business Solutions. Web Design Louisville Kentucky. IML is your one source for small business website design and hosting.
Tuesday, November 4, 2008
Striking a balance between good looks and usability
This is something that every web site project goes through in efforts to find the answer to the question - Where is the middle ground between a great design and optimal usability? We believe through our research and development process we were able to accomplish an elegant design with easy to use layouts. This is especially true for our company web site. One of our main goals was to present only the most necessary information on the main page so that the page looks simple and easy to navigate. Contact us today to get your free website evaluation and a 30 minute demo of our simple solutions for managing your online marketing.
Interactive Media Lab Small Business Solutions. Web Design in Louisville, Kentucky. IML is your one source for small business website design and hosting
Interactive Media Lab Small Business Solutions. Web Design in Louisville, Kentucky. IML is your one source for small business website design and hosting
Do it Yourself Website Design?
Small business owners are realizing that often the time and energy spent doing-it-yourself may not only be better spent other ways, but also may not provide the results you want. A website should not only provide visibility for your business, it should also present a positive image for your business and drive either online sales or leads. If you are starting a business, your website is everything. Don’t just trust it to anyone. Contact a partner with many years of experience that has the experience to do it right the first time at a price that won’t break the bank.
Contact IML for a free 30 minute demonstration of our small business platform and meet our design, development and support staff. We think that you will like what you see. We look forward to meeting and working with you.
Interactive Media Lab Small Business Solutions. Web Design in Louisville, Kentucky. IML is your one source for small business website design and hosting.
Contact IML for a free 30 minute demonstration of our small business platform and meet our design, development and support staff. We think that you will like what you see. We look forward to meeting and working with you.
Interactive Media Lab Small Business Solutions. Web Design in Louisville, Kentucky. IML is your one source for small business website design and hosting.
Getting your business online!
When you consider all of the options, there are several common approaches you may take to getting online:
> Do Nothing.
> Ask a friend or relative to develop your website.
> Hire a freelancer.
> Assemble products and services “a la carte” on your own.
> Rely on a full service integrator with the experience that you need to create a professional website and online store.
In order to move your businesses forward, you will ultimately choose the best option for getting online based on your business needs, skill level, and the time and money you have to devote to developing an online presence. Contact IML for a free 30 minute demonstration of our small business platform and meet our design, development and support staff. We think that you will like what you see. We look forward to meeting and working with you.
Interactive Media Lab. Web Design and Hosting in Louisville, Kentucky. IML is your one source for website design and hosting.
Does your Small Business need a website?
There are real benefits for you as a small business owner to get a website. In addition to providing an additional revenue stream and a way to promote yourself 24/7, an online presence can help you present yourself as a professional organization capable of keeping up with the competition.
Today’s consumer has come to expect each business they work with-large or small-to have a website. Many consumers will “check out” a business via their website before making a purchasing decision. In fact, many of your customers would rather buy your product or service from an online store. An online store opens many new markets; you can sell your product to a global market. If you don’t have a website and an online store, it may indicate to a prospective buyer that you’re not a serious business owner.
Interactive Media Lab, located in Louisville, Kentucky is your one source for small business website design and hosting. Located on the web at http://www.imlsmallbusiness.com/
Today’s consumer has come to expect each business they work with-large or small-to have a website. Many consumers will “check out” a business via their website before making a purchasing decision. In fact, many of your customers would rather buy your product or service from an online store. An online store opens many new markets; you can sell your product to a global market. If you don’t have a website and an online store, it may indicate to a prospective buyer that you’re not a serious business owner.
Interactive Media Lab, located in Louisville, Kentucky is your one source for small business website design and hosting. Located on the web at http://www.imlsmallbusiness.com/
Saturday, November 1, 2008
Using keywords to increase traffic
When we develop a new website we work with the client to determine good keywords. We will think like your customer, brainstorm and find the perfect target keywords your customers are likely to use while searching the internet for your product or service. We will also help you analyze your competition to see how they are doing with SEO.
We use words like Louisville Web Design, Louisville Website Design, Website Design Louisville KY, Web Design Louisville, Web Marketing Louisville, Web Hosting Louisville, Website Hosting Louisville, Custom Web Design, Custom Website Design, Stores Online, Online Store Design Louisville,
Once the site is set up it is a great idea to check the progress of your web marketing and advertising efforts to ensure the best return on your investments. It pays to stay on top of your plan and change your keywords as needed. Call me today to talk about how to improve your search marketing.
Interactive Media Lab Small Business Solutions is the premier custom Web Design Louisville KY and Web Design Louisville and development firm. IML is your one source for small business website design.
We use words like Louisville Web Design, Louisville Website Design, Website Design Louisville KY, Web Design Louisville, Web Marketing Louisville, Web Hosting Louisville, Website Hosting Louisville, Custom Web Design, Custom Website Design, Stores Online, Online Store Design Louisville,
Once the site is set up it is a great idea to check the progress of your web marketing and advertising efforts to ensure the best return on your investments. It pays to stay on top of your plan and change your keywords as needed. Call me today to talk about how to improve your search marketing.
Interactive Media Lab Small Business Solutions is the premier custom Web Design Louisville KY and Web Design Louisville and development firm. IML is your one source for small business website design.
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