What is a discussion board?

It is a web page where your visitors can leave messages, and participate in discussions based on other people's messages. This format is similar to the format of Usenet newsgroups. A discussion board is also called a bulletin board, a message board, or a forum.

Advantages and disadvantages.

Advantages.
You can get feedback regarding your products and services. The complaints help to point out problems to us; the compliments can be used as testimonials.
You generate "repeat visits." After people post a message on the board, they will probably return to your site, to see the responses to that message.
You can offer tech support. In a group situation, You can answer common questions for everyone at once -- and the participants can answer one another's questions.
You can create a sense of community through the interaction of Your visitors.
You can gain additional listings in search engines. When the search engines' robots visit your site, they will make note of the keywords which are in the discussion board's messages. As a result, this page could gain some search-engine listings, in association with those keywords.
When you are using bulletin boards at other people's websites, you can publicize your product or service.

Disadvantages.
An unmonitored discussion board can degenerate into a display of profanity, vacuous chit-chat, libelous insults (against us or other companies), and other conversation with is nonproductive and embarrassing.

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